Examples of Transactions Conducted Online

George Cacioppo

November 9, 2022

George Cacioppo

When a consumer discovers a product or brand on the internet, this is an example of digital commerce. It’s possible that they’ll find a brand name in the search results on Google or that they’ll find a product listing on a retail aggregator. For instance, Amazon employs a sophisticated algorithm in order to display individualized results for search queries. The order in which the items appear on these pages is based on a number of factors, including prior purchases, location, and other information.

The business of digital commerce is a sizable one that is still expanding. It is anticipated that by the end of the decade, the total value will have increased to $27 trillion. Transactions between businesses, known as B2B deals, and consumer purchases made directly from one another are the two primary categories that make up digital commerce (B2C). Transactions involving companies conducting business with each other are known as “business-to-business transactions. Amazon, Flipkart, and Jabong are examples of well-known websites that cater to individual customers.

Electronic commerce

The term “electronic commerce” refers to the process of buying and selling products and services through the use of digital networks such as the internet. It can be accessed by a wide range of electronic gadgets, such as desktop and laptop computers, tablets, cellphones, and other similar devices. Transactions based on electronic commerce can entail the purchase of virtually any good. The marketplace for e-commerce transactions is frequently rather cutthroat. Through the use of the internet, one can buy or sell virtually any product that comes to mind.

People, procedures, and technologies all work together in harmony to provide a seamless experience for the client when doing digital commerce. The customer experience in an online store should contain individualized content, advanced payment methods, client acquisition strategies, and customer retention strategies. It encompasses everything, from advertising to providing service to customers. It even encompasses the next generation of e-commerce, which includes augmented reality and digital assistants for purchasing.

Forms of business conducted online

The term “business-to-business” refers to yet another kind of online trade (B2B). Businesses offer their wares to other companies in the same industry. This particular form of online business typically involves fewer frequent but more substantial transactions. Some companies ease business-to-business interactions by providing subscription-based solutions for their customers. Typical instances of business-to-business (B2B) digital commerce include the sale of software products that eliminate the need for human intervention in certain business operations.

Because businesses now have access to ever-increasing volumes of customer data, they are able to more precisely target their marketing campaigns based on client demographics and purchasing patterns. With this information, companies are able to better target their audiences based on region, gender, or the rate at which customers abandon their shopping carts. Marketers are able to sell to the appropriate customers without disturbing them as a result of this. Advertising their wares with content marketing and email marketing is something that digital commerce companies do in addition to using the traditional marketing channels. It is also possible to construct an e-commerce website with a workforce consisting of remote workers or those working part-time.

Amazon model

The Amazon model is one illustration of how internet commerce can work. One of the best-known examples of this kind of online commercial activity is provided by Amazon. This business model allows customers to sell items or services to other customers, and it has become a popular model for many different kinds of businesses. As the globalization of the digital world continues, there is increased competition among enterprises that sell directly to consumers.