How to Get Started in Digital Ecommerce

George Cacioppo

December 28, 2022

George Cacioppo

Digital ecommerce is a booming industry and has been able to grow exponentially over the past couple of years. The benefits that a business can gain from it are many. Among them are faster delivery, more flexible pricing, and the ability to cater to a larger audience. With that in mind, how does a business go about starting up its own digital ecommerce business?


Business-to-business digital ecommerce allows businesses to increase efficiencies and expand into new markets. It also offers a competitive advantage. By moving B2B sales from traditional retail channels to a digital model, companies can offer more personal and flexible buying experiences to their customers.

The growth of B2B ecommerce has been driven by a series of market pressures, including changes in buyer behavior. Buyers expect to be able to easily purchase products online. However, many buyers still prefer more traditional ordering methods, such as telephone calls and email. As a result, the market for B2B ecommerce has grown significantly in recent years.

Using a B2B digital ecommerce platform to sell your goods to other businesses allows you to connect with distributors and suppliers. You can create relationships with buyers and suppliers, offer early payment discounts, and create buyer loyalty programs. In addition, you can offer personalized pricing. This way, you can work out deals without requiring large upfront cash payments.

As a result of its growing importance, the B2B ecommerce market has a high potential for growth. In fact, according to Forrester Research, it will reach $14.9 trillion by 2020. That means $17 trillion of sales could be made through B2B ecommerce.

When it comes to purchasing, B2B customers need a variety of features. They need to be able to track their orders and fulfillment processes. In addition, they need to be able to manage their accounts.


Business-to-consumer digital ecommerce is an online shopping method involving the sale of goods and services to individuals. The process differs from business-to-business, which involves the sale of goods and services to other businesses.

Online shopping can be faster and cheaper than traditional commerce. Consumers can research products before making a purchase, placing an order and receiving the product via mail. Many companies use social media to market their goods. A popular example is Etsy, which sells digital products.

A B2C business may also offer subscription programs that provide a monthly or yearly discount. These are a good way to boost customer loyalty and drive revenue. For example, a VIP membership program is offered by athletic apparel brand Fabletics, which provides members with exclusive discounts and free shipping.

Other examples include Walmart, which has a virtual store that sells all kinds of consumer goods. PepsiCo and Kraft Heinz have also taken the plunge into DTC. They have developed large basket sizes to minimize shipping costs and offer convenience to bulk buyers.

In addition to selling products, many companies offer digital subscriptions to content and entertainment. Some players have developed unique online pricing schemes that help drive total spend per year.

As the digital age grows, more brands will enter the B2C space. Consumers are looking for more ways to interact with companies, as well as omnichannel customer service. Companies can overcome concerns about DTC by offering an execution plan that includes the right employees and tools.

Visual commerce

Visual commerce is a marketing technique that utilizes images, graphics, and video to capture the attention of online shoppers. The idea is to show potential customers a product in its full glory, allowing them to experience it like they would in a real store.

Using compelling visuals can help to increase brand engagement, inspire online shoppers, and drive more sales. In addition, these types of tools also provide a higher conversion rate.

There are several ways to leverage visual commerce, including incorporating videos, pictures, and social media posts into a website. This is often seen as the best method to achieve an impressive user experience. By adding user-generated content, businesses can replace expensive advertising costs with free content.Consumers may feel more confident about a product if they know more about the features and benefits.

Interactive 3D

Creating an interactive 3D model lets customers browse through a product’s different angles and functions. It can even allow them to walk around and explore the product.

While the internet has evolved significantly over the years, visual content is still a big part of the customer experience. Increasing bandwidth has made it easier to support more complex media components, such as video.