What is the Meaning of Digital Commerce?

George Cacioppo

December 14, 2022

Digital Commerce

Regardless of your business’s sector, digital commerce is an excellent way to describe how you can expand your offerings through technology. In addition, there are some considerations you should consider when looking at how to do business with technology, such as privacy concerns and the use of mobile e-commerce platforms.

Mobile e-commerce

Unlike traditional commerce, mobile e-commerce allows shoppers to purchase goods online with smartphones. This enables them to compare prices, purchase products, and get product information.

The mobile experience is a critical factor influencing consumers’ buying decisions. To achieve this, retailers are looking for ways to create a seamless customer experience that integrates the buyer’s experiences across channels.

Mobile phones have become more central to our lives than ever before. They are pocket-friendly, convenient, and available 24 hours a day. Nearly half of the US population uses their smartphone to access the Internet.

In addition to being convenient, mobile shopping makes it possible for all types of people to enjoy the benefits of online shopping. It also provides a broader selection of products, allowing customers to shop from the comfort of their homes.

Today’s mobile devices also allow users to make payments, whether in-app or by sending money directly to their bank accounts. These mobile payments are a great alternative to using traditional payment methods.


E-tailing, or electronic retailing, is a form of internet commerce where consumers buy goods over the Internet. E-tailing is a growing industry. In 2018, it was estimated that e-tailing would generate sales of $2.5 trillion. This will represent about 14.1% of the world’s total retail sales. The growth of e-tailing continues to accelerate year after year.

To succeed, e-tailers need to develop distribution channels that are effective and efficient. They must also design their website to convert shoppers to buyers. This can be done by creating an engaging website and maintaining it regularly.

In addition, e-tailing requires a complex business model that must be adapted to the digital environment. This includes building strong distribution networks, facilitating flawless delivery, and enhancing the consumer experience. These requirements will continue to evolve as technology advances. In addition, the legal framework for e-tailing must be adapted to make sense in a global marketplace.

E-tailing has many advantages over other forms of retailing. For example, e-tailing offers less overhead, reduces marketing costs, and allows companies to close unprofitable stores.

Business to business

ecommerce (electronic commerce) is buying and selling products and services electronically on the Internet. It involves several business-to-business (B2B) and consumer-to-consumer (C2C) transactions. The suitable ecommerce format depends on the type of business, its geographic location, and its product.

The Internet has enabled the rise of global value chains. One of the most exciting innovations is B2B marketplaces, where companies and consumers meet and exchange goods and services. These marketplaces are the drivers of the digital sales boom. 80% of B2B sales interactions will occur in digital channels by 2025. B2B buyers and sellers have lengthier sales cycles and various stakeholders, including suppliers, service providers, and purchasers.

While ecommerce has been around for a while, the best B2B marketplaces have only started to gain momentum in the last few years. A few of the more notable players include Ali Baba and CloudCraze. These businesses are leveraging cloud technology to sell their wares online.

Privacy concerns

Increasingly, consumers are becoming more sensitive to collecting personal information online. As a result, users’ privacy and security concerns have become a pressing issue for eCommerce companies.

The rapid advancement of technology has made online storage and transmission of personal information possible. However, the concern for unauthorized access to data by unauthorized users is growing. Companies must be careful while acquiring and maintaining personal data, especially for financial transactions.

During the last two decades, the study of consumer privacy has surged. The research has analyzed the proper marketplace for personal data and the appropriate methods of collecting and using the information. In addition, legal scholars have argued that expanding privacy laws threatens free speech rights.

While the Supreme Court has upheld privacy rules, it’s unclear whether internet profiling is First Amendment-protected. Consumers worried about data gathering and usage have resisted several firms.